Kaspersky is one of the best AntiVirus solutions around paid or otherwise. It's highest detection rates is one of the best but what sets Kaspersky above the rest is it's ability to detect unknown malware before other AntiVirus products do. It will keep you safe from both known and unknown malware and that will leave users with safety and peace of mind.
The downside to Kaspersky is it's detection rate is high but there are free alternatives with as good or better detection rate. It can also slow down older computers and it's scans can be unbearable for those who install a lot of programs. It also sometimes has serious false positives such as listing Explorer.exe as a potential virus rather than the one that is a virus.
All in all for it's combo detection and protection of both known and unknown malware, Kaspersky is a superior choice for those who want to feel safe and have peace of mind knowing new malware won't sneak into their system.
Best:
High Detection Rate
Detects New And Unknown Malware First
Very Good Protection Of Both Known And Unknown Malware
Worst:
There Are Free Alternatives With As Good Or Better Detection Rate
It Can Slow Down Older Computers
It At Times May Detect A Legit Service As Potentially Dangerous